Friday, February 24, 2012

The SoDA Report - It's THE Predictor of Digital Marketing in 2012

The SoDA Report: 2012 Has Been Released - Download it now if you want to read the single greatest predictor of digital marketing activities in 2012...

SoDA has compiled the thoughts and opinions of ≈700 marketers, agencies, technologists, digital industry insiders---and me. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook). A broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., L’Oreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among many other blue-chip brands) also provided their insights.

The result: an invaluable planning resource for marketers and agencies in 2012. SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012.

Download the publication here:

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